I'm Sean Guillermo — a Senior SEO Strategist & AI Search Expert with 10+ years engineering high-performance growth ecosystems for global brands across e-commerce, local services, medical, legal, and SaaS.
Career Snapshot
Years in SEO
Google Business Profiles managed
Davao SEO ranking (2023)
Avg. organic traffic growth
Clients ranking top-3 Map Pack
01 — The Landscape
Three structural shifts are reshaping search. Most SEOs still optimize like it's 2019. I don't.
Ranking pages drive less traffic now that AI answers queries before users click. Content must be optimized for entity recognition, featured snippets, and answer engines — not just keywords.
Map Pack dominates lead flow for service businesses. If you’re not in the top 3, you’re invisible. GBP optimization, CTR signals, and geo-grid execution are the new battlefield.
Agencies still ship PDF reports. I ship automated systems — custom Chrome extensions, Python pipelines, AI agent workflows — that compound results while you sleep.
02 — What I Do
Deep-dive audits, schema markup, Map Pack domination, and on-page optimization for service-area and multi-location businesses.
Optimization for AI Overviews, featured snippets, and answer engines. Entity-based content and topical authority architecture.
Custom tooling that removes manual work. Chrome extensions, Python scripts, and multi-agent AI workflows for content, audits, and reporting.
05 — Methodology
Every engagement runs through this five-stage framework: Discovery → Strategy → Content → Automation → Refinement.
Full technical, on-page, and competitive audit. Crawl analysis on Screaming Frog & Sitebulb. SERP intent mapping. Quick wins vs long-game opportunities.
AI-assisted clustering across full-funnel intent. Target the "invisible" opportunities competitors miss, prioritized by ROI.
Entity-based content optimized for E-E-A-T and AI Overviews. AI drafts the legwork; humans handle strategy and QA. Topical authority compounds.
Custom Chrome extensions, Python automation, and multi-agent AI workflows to remove manual toil. Reporting becomes real-time, not weekly.
Per-channel call tracking, GA4 funnels, GSC integration. Iterate on what actually drives conversions — not what looks good on a dashboard.
06 — Core Competencies
Over a decade of SEO across diverse industries — predominantly in the US market — from e-commerce and local services to medical spas, moving companies, and insurance.
Started with a strong foundation in Amazon SEO and gray-hat tactics before transitioning fully into white-hat, data-driven methodologies.
Advanced technical proficiency with WordPress, Shopify, Webflow, and Next.js across diverse stacks.
Proven track record in local search, having managed 50+ Google Business Profiles across multiple industries.
Experienced leading small teams, creating SOPs, and optimizing workflow efficiencies for repeatable results.
I built an agentic system with Claude Code — an MCP connecting Claude, Raycast, and coding agents to drive the Harpa AI Chrome extension for scraping and click interactions (avoiding bot blockers). A 5-tool MCP: scrape page, search web, run AI command, run AI prompt, scrape multiple elements.
I also created a Chrome extension that solves captchas with an embedding model analyzing images and text — a free, persistent browser attached to existing user sessions. The agentic system is wrapped inside the extension as JSON task files: multi-agent chain prompts for page analysis, content, and browser actions.
I build content and site structure around what the audience needs at each funnel stage — now including AI Overviews and featured snippets. Qualified traffic that converts is the goal, not vanity metrics.
I use AI for keyword clustering, content briefs, and pattern-spotting across large crawl datasets. AI handles the repetitive work — I handle strategy and QA. Automation compounds results.
Book a free strategy call. I'll map your biggest search opportunity and send a custom plan within 24 hours.
Book a free strategy call