Digital Marketing Glossary
Plain-English definitions for every SEO, PPC, analytics, and technical marketing term. No jargon. Just clarity.
CTR (Click-Through Rate)
The percentage of people who click on your link after seeing it in search results or an ad.
Domain Authority (DA)
A score (1-100) developed by Moz predicting how likely a website is to rank in search engine results.
Bounce Rate
The percentage of visitors who leave your website after viewing only one page without taking any action.
CRO (Conversion Rate Optimization)
The process of increasing the percentage of website visitors who complete a desired action—purchase, signup, or inquiry.
Technical SEO
Optimizing the technical aspects of a website so search engines can crawl, index, and rank it effectively.
ROAS (Return on Ad Spend)
A metric that measures how much revenue you generate for every dollar spent on advertising.
Local SEO
Optimizing a business's online presence to attract customers searching for local products and services.
Link Building
The process of acquiring hyperlinks from other websites to your own, to improve search engine rankings.
Core Web Vitals
Google's three key metrics for measuring real-world user experience: LCP, INP, and CLS.
Schema Markup
Structured data code added to web pages that helps search engines understand page content and display rich results.
E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Google's framework for evaluating the quality and credibility of content and content creators.
Programmatic SEO
A strategy of building large numbers of SEO-optimized pages at scale using templates and structured data.
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